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Diagnostic · United Kingdom

AI search audit,
United Kingdom

An AI search audit assesses whether systems that answer questions rather than list links can find, understand and safely repeat information about your business. OG01 examines five areas — brand presence, answer visibility, supporting authority, technical readiness and risk — and returns a single Authority Rating with the evidence for each underneath it. The free reading covers all five at summary depth. Before any of that is useful, it is worth being clear about what an audit of this kind cannot establish.

Start the free reading → What it cannot tell you

Nothing to install, no credentials handed over, and no card at the free depth.

First, the limits

Four things no audit can honestly give you

  • A ranking-factor list for any AI system. None of these companies publish how sources are selected, and nobody outside them can verify a list that claims to. A confident factor list is the most commonly sold unverifiable object in this category.
  • A promise of inclusion or citation. An audit measures conditions on your side. Whether a third-party system then names you is that system's decision, and no measurement can commit to it in advance.
  • A reliable timeframe. Changes depend on recrawling and, for anything involving external sources, on other organisations acting. Anyone quoting you a number of weeks is guessing with a decimal point attached.
  • An attributed case study. "We got this brand cited" cannot be demonstrated from outside, because the counterfactual is unobservable. OG01 does not publish one.

Everything below is what remains once those are removed — which is considerably more useful than it sounds, because it is all measurable and all repeatable.

Scope

The five areas examined

Brand presence

Whether your organisation resolves to a single, unambiguous entity. For UK businesses this is largely a question of whether your registered identity, your trading identity and your published identity agree with one another across your own site and the records that describe you.

Answer visibility

Whether you appear when the questions your customers actually ask are put to assistants. Prompts are run and the responses recorded — which businesses were named, and how yours was described when it was. This is a record of what came back at that moment rather than a standing position, and it is reported as such, because responses vary between runs and a vendor charting them as stable rankings is selling you a graph of noise.

Supporting authority

Whether anything other than your own website corroborates what you claim. Self-published assertions are the cheapest signal available and are weighted accordingly by systems deciding what is safe to repeat.

Technical readiness

Whether your pages can be fetched, parsed and quoted — including whether the substance lives in the served document or is assembled afterwards in the browser, which is the failure most likely to be invisible in a conventional report.

Risk and exposure

What inaccurate, stale or contradictory information about you is already circulating. In the UK this most often means legacy directory entries, an acquired company's old identity that never went away, and offices that closed without anyone updating the listings.

Crawler access is a prerequisite, not the audit
When the UK audit cannot retrieve the site, Not Rated explains why no overall score is available. Measurements supported by available evidence can still be reported. The explanation and linked FAQ help distinguish retryable interruptions from issues needing investigation. OG01 does not offer an AI Access Audit, an AI Crawler Access Checker, robots.txt testing or crawler-permission classification. An audit that ends at "your robots file is fine" has told you almost nothing: most domains pass that and still cannot be named confidently.
Recurring UK findings

What audits keep turning up on British domains

Group structures
A holding company, two acquired brands and a customer-facing trading name, each with its own history of references. Nothing is wrong; nothing resolves either, and the brand with the strongest market recognition is frequently the one with the thinnest machine-readable identity.
Regional claims
Marketing says "UK-wide"; every page, case study and location reference discusses England. A system asked about a supplier in Glasgow or Belfast has an unsupported claim and no supporting content, which reads as a weaker match than a smaller competitor that actually says where it works.
Legacy domains
A .co.uk and a .com both answering after a rebrand or an international expansion, with references split between them. Consolidating is usually the single largest structural improvement available and is rarely on anyone's roadmap.
Transatlantic copy
Content written in American English for a global site, answering questions British customers phrase differently. Not a spelling preference — a retrieval problem, because the passage that would answer the question does not contain the question.
Depth and deliverables

What you get, and what it costs

One measurement, opened to three depths. A deeper reading explains the figure you already have rather than producing a new one, so what the free version showed is what the paid versions account for.

  • Free reading. An Authority Rating from 0 to 100 built from the four scoring cards — Brand Intelligence, Search Intelligence, AI Readiness and AI Risk & Exposure — plus the highest-priority actions. Roughly a minute and a half, and no card is asked for.
  • Snapshot. Every one of the four core Smart Cards opened up, with the priority actions ordered and a competitor gap comparison alongside them.
  • Full Intelligence Report, $399 as a single purchase, or $299 where a Snapshot is already held against the same domain. Every measured signal, the competitor authority gap, the prompts used to test how assistants describe your business, and implementation detail attached to each finding.
  • Full price list → — every tier and what remediation costs, in one place.

Managed remediation is separate and is the only part priced as a subscription. It runs across five Smart Cards — the four scoring cards plus Local Intelligence, a remediation workstream that is not included in the free score or the Snapshot and does not contribute to the composite Authority Rating.

Run the free reading → Full Intelligence Report — $399 →
Related

Where to go from here

AI visibility for UK businesses → The same audit for Singapore → The narrower LLM question → How findings become an ordered plan → Evidence standards → Having the findings fixed →
Questions

UK audit questions

Is this a check that AI crawlers are allowed to reach our site?
No. Access is one prerequisite inside the audit, not the product, and OG01 does not sell an AI Access Audit or a crawler access checker. Clearing access means a system can read you; it says nothing about whether your organisation resolves clearly, whether your claims are corroborated, or what inaccurate information about you is circulating — which is what decides whether you are named.
We already have an SEO agency. How is this different from their audit?
Most SEO audits are built around position on a results page. This is built around whether a system writing an answer is confident enough to name you, which depends on entity resolution, corroboration and retrievability rather than ranking alone. It is also produced by someone who is not being paid to fix what it finds, which is the property that makes it useful in a board conversation.
Do you need access to our Google Analytics or CMS?
No. The reading is taken entirely from what is publicly visible, which is the point rather than a limitation — it is the position an assistant is in when it looks at you. There is nothing to install, no credential to hand over, and no figure you supply can move the result.
Can we audit a competitor?
Yes. Because nothing measured requires cooperation from the domain being read, any public site can be assessed — which is what the competitor authority gap in a full reading does, putting rival firms on the same scale so the gap becomes a number rather than a hunch.
How often should a UK business repeat the audit?
After remediation, to see what actually moved, and then when something material changes — a rebrand, an acquisition, a site rebuild, a new market. Repeating it on a fixed monthly cycle while nothing about the business has changed will mostly report movement in the world rather than progress in your work.
Five areas, not the one a checker can see.

The free reading covers all five at summary depth in about ninety seconds, with no card and no access to your systems.

Run the free reading → UK market context →