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Diagnostic · Melbourne

AI search audit,
Melbourne

An AI search audit examines five things at once: whether your brand is present as a resolvable entity, whether you appear in the answers assistants actually produce, whether anything outside your own website supports what you claim, whether your pages are technically in a state a machine can use, and what inaccurate or contradictory information about you is already in circulation. OG01 runs all five against your domain and returns a single Authority Rating with the evidence for each area underneath it. The free reading takes about ninety seconds; the full audit evidence is a one-off purchase.

Start the free audit reading → What the audit examines

No account, no card, no access to your systems required.

Scope

The five areas an audit has to cover to be worth anything

Most audits sold under this name examine one area thoroughly and call it a diagnosis. The most common single-area version is a crawler-access check: does your robots file allow the AI bots, is a firewall turning them away. That check matters, and it is genuinely the first thing to fix when it fails — but it is a prerequisite, not a product. Passing it means a system can read you. It says nothing about whether it will use you.

1. Brand presence

Whether your organisation resolves to one thing. The audit checks that the name, trading name, location, description and identifiers you present are consistent with what is recorded about you elsewhere, and flags where they are not. A business that reads as two or three near-identical entities is a business a system will hedge about.

2. Answer visibility

Whether you actually appear when assistants are asked the questions your customers ask. This is tested by running real prompts against the systems and recording what comes back — which businesses are named, how yours is described when it is named, and what is said instead when it is not. It is the only part of an audit that measures the outcome rather than a precursor to it.

3. Supporting authority

Whether anything other than your own website corroborates you. Self-published claims are the cheapest signal on the internet and are treated accordingly. The audit measures where you are referenced, cited, listed or described by sources that are not you, and where a claim you make centrally has no external support at all.

4. Technical readiness

Whether your pages can be fetched, parsed and quoted. That covers retrievability, whether substantive content is present in the served HTML rather than assembled later in the browser, whether structured data exists and is valid, and whether the important answers on your site are written in a form something can lift a sentence out of.

5. Risk and exposure

What is already circulating that you would not choose. Closed locations still listed, superseded trading names, contradicted pricing, stale claims on third-party pages. This is the area businesses are most surprised by, because nothing on their own website is wrong — the problem is entirely in what other sources are saying.

Evidence

What an honest audit will not tell you

Nobody can audit a model's ranking logic
The internal weighting an AI system applies is not observable from outside, and an audit that claims to have measured it has measured something else. OG01 audits the conditions — retrievability, entity clarity, corroboration, contradiction — and reports each with the signal behind it. Where a value could not be measured, it is reported as unmeasured rather than defaulted to zero, because a fabricated deficiency and a fabricated reassurance are the same error pointing in different directions.
There is also no guarantee attached to any of it. Not of rankings, not of citations, not of a score rising after remediation. What is guaranteed is that the second reading uses the identical method, which is what makes a before-and-after mean anything.

One consequence worth stating plainly: if the audit cannot fetch your site, it returns Not Rated rather than a low score. Being unreadable is a finding with a fix, not a grade — and it is the one finding that has to be cleared before any of the other four areas can be measured properly.

Melbourne situations

What audits turn up around the city

Agencies
An agency in Collingwood audits its own site before pitching the service and finds its answer visibility is worse than two of its clients'. That is uncomfortable and useful: the audit gives them a baseline, a fix list and a rescore they can put in front of a prospect as work they did on themselves first.
Professional services
A Melbourne law firm's audit passes technical readiness cleanly and fails supporting authority almost completely. Every claim about specialisation lives on the firm's own site and nowhere else. Nothing is broken — there is simply no external evidence, which is why assistants describe the firm in generic terms when they mention it at all.
Ecommerce
A Brunswick apparel retailer's audit shows healthy brand presence and a technical readiness failure that explains everything else: category and product content is rendered after load, so what is retrievable is a shell. The ranking data never showed it, because the search index was seeing a different version of the page than a retrieval request gets.
Hospitality
A Southbank hotel audits well on its own site and badly on risk and exposure: a decommissioned booking page, an old restaurant name and superseded rates are still live on aggregator listings. The remediation is almost entirely off-site, which is not what the operator expected to buy and is exactly what the audit is for.
Real estate
A Docklands developer's audit finds project pages that are effectively invisible to retrieval — each one a rendered brochure with the substance in imagery. Answer visibility for the projects by name is near zero, while the developer's corporate entity resolves cleanly, so the fix is scoped to content form rather than to identity.
Running one

How to get an audit of your own

  • Free reading first. The free Authority Rating covers all five areas at summary depth and confirms your site can be read at all. It costs nothing and takes about ninety seconds.
  • Full evidence when you need to act. The Full Intelligence Report at $399 opens every area with its measured signals, adds the competitor authority gap, the prompts used to test answer visibility, and implementation detail per finding.
  • Handover or hands-off. Findings are written to be executed, so they can go to your developer or agency as they are. If you would rather the work were done, the remediation plans start from the same audit output.
  • Rescore to close the loop. The same audit, run again, after the changes have been recrawled.
Melbourne AI visibility hub → Free visibility checker → Google AI Overviews → Full Intelligence Report — $399 → The AI Risk & Exposure card →
Questions

AI search audit questions

Is an AI search audit just a check that AI crawlers are allowed?
No, though that is what a lot of them are. Crawler access is one prerequisite: clearing it means a system can read you, not that it will use you. A complete audit also examines whether your brand resolves as one entity, whether you appear in the answers assistants produce, whether anything outside your own site corroborates your claims, whether your pages are retrievable and parseable, and what inaccurate information about you is already circulating.
How long does an OG01 audit take to run?
The free reading returns in about ninety seconds. Some parts of the deeper evidence, such as the competitor authority gap, are assembled after the initial reading and appear in your report once they complete. Nothing requires access to your analytics, your CMS or your hosting.
Do I need to give OG01 access to my website or Google account?
Not for the audit. Everything measured is observable from outside, which is deliberate — it is the same vantage point an AI system has. Connecting a verified Google account is optional and only adds your own first-party data to the picture; the audit stands without it.
What if the audit finds problems on sites I do not control?
That is common, and it is one of the more valuable outputs. Risk and exposure findings are frequently on directories, aggregators and third-party listings rather than your own site. The findings name the source and what is wrong with it so a correction can be requested, and managed remediation can handle that outreach if you would rather not.
Can I audit a competitor's domain?
You can run a free reading against any public domain, because the measurement uses only what is publicly observable. The competitor authority gap in the Full Intelligence Report does this deliberately, measuring the businesses you are compared against on the same scale so the difference is a distance rather than an impression.
How often should an audit be repeated?
After remediation, to check what moved, and then whenever something material changes — a rebrand, a site rebuild, a new location, a change of platform. Auditing on a fixed monthly cycle without changing anything in between mostly measures noise.
Audit the five areas, not the one that is easy to check.

Start with the free reading. If it shows a gap worth acting on, the Full Intelligence Report gives you every area with its evidence, the competitor gap and a roadmap in impact order.

Run the free reading → Full Intelligence Report — $399 →