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The deliverable

What is in an
AI visibility report

An OG01 report is a reading of one domain, made from outside it. At the top is an Authority Rating from 0 to 100; underneath are four separately measured intelligence areas, the signals behind each one, and a list of findings ordered by what they are costing you. Every number is traceable to something observable, and anything that could not be measured is reported as unmeasured rather than filled in with a zero. That last rule is what makes the rest of the document worth reading.

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Section by section

How to read one

The Authority Rating

A single figure from 0 to 100, with a band word beside it. Its job is comparison — against your own earlier reading, or against a competitor measured on the same scale. Treat the number as a summary and never as the finding: a rating of 61 built from three strong areas and one failing badly is a different business problem from 61 spread evenly, and the summary cannot tell those apart. That is what the next section is for.

The four intelligence areas

Brand Intelligence reads whether your organisation resolves as one clear entity. Search Intelligence reads how you are retrieved and positioned in conventional search. AI Readiness reads whether your pages are in a state an assistant can actually use. AI Risk & Exposure reads what inaccurate, stale or contradictory information about you is sitting where these systems look. Each carries its own reading, so the report tells you which one is dragging rather than leaving you to guess.

Findings, in impact order

Each finding is named, located and explained in terms of what it costs rather than what it is called. The order is not cosmetic — it is the plan, and the first item is the first thing worth doing. In a full reading each finding also carries enough implementation detail to be handed to a developer or an agency without them re-diagnosing it.

Evidence

Under each area sit the measured signals it was built from, so a claim in the report can be checked rather than believed. Where a reading is a sample rather than a census — a crawl that read twenty of forty-eight discovered pages, say — the report says so and gives the ratio, because an unqualified count overstates coverage in exactly the direction a vendor benefits from.

Competitor comparison

The same measurement applied to the businesses you are actually compared against, so the gap is a distance on a shared scale rather than an impression. This is what turns "we think we are behind" into a number somebody can be asked to close.

Depths

Free reading, and the versions with the evidence attached

There is one measurement and three depths of report. Nothing is re-run when you open a deeper one, so the free number is the number the paid versions explain. What changes is how much of the working is shown.

The free reading
Rating, the four area readings, and the highest-priority actions. Enough to decide what to do next; not enough to brief a developer, and it does not pretend to be.
The full reading
Every area opened with its measured signals, the competitor authority gap, the prompts used to test how assistants describe you, and per-finding implementation detail. Sold as the Full Intelligence Report.
Two things to check first

A Not Rated result, and an unmeasured value

Not Rated is a result, not an error
If your site refuses automated requests, the report returns Not Rated instead of a score. That is deliberate: a number manufactured from a reading that never arrived is worse than no number, and it would band your domain against evidence nobody has. Any supported measurements that do not depend on fetching your pages can still appear. Check the explanation before changing your site; this result does not establish which other systems can read it. Retry and support options are in the linked FAQ.
The same rule applies inside a rated report. Where a single value could not be measured, it is shown as unmeasured — an em dash rather than a zero. A fabricated deficiency and a fabricated reassurance are the same error pointing in different directions, and the second is more dangerous because nobody disputes good news about themselves.
Limits

What no report of this kind can contain

It cannot contain the internal ranking logic of any AI system, because that is not observable from outside and nobody publishing a factor list can show you how they verified it. It cannot contain a prediction that a specific assistant will name you tomorrow. It cannot contain traffic, revenue or conversion outcomes. And it cannot contain a guarantee — not of rankings, not of citations, not of the score rising after remediation.

What it can contain is a measurement you can repeat. That is the whole design: the same method run twice, before and after the work, so the difference is attributable rather than asserted.

How the measurement is bounded → Turning findings into an ordered plan → The full reading — $399 → What each depth costs → Having the findings fixed →
Questions

Report questions

How long does a report take to produce?
About ninety seconds for the free reading. A deeper reading returns the same rating immediately and fills in the heavier comparative sections as they finish, so the document grows rather than making you wait for all of it at once. No analytics login, CMS account or hosting credential is involved at any stage.
Can I share the report with my agency or developer?
Yes, and it is written for that. Each finding is specified to be executed rather than interpreted, so it can be handed over without the recipient reproducing the diagnosis. Access is by the link in the delivery email, so keep it — OG01 has no accounts yet, and that email is the route back in.
Why does my report show a dash instead of a number somewhere?
Because that value could not be measured on this reading. An em dash means unmeasured; it does not mean zero. Reporting it as zero would manufacture a deficiency the evidence does not support, and the report would then band and advise you on a value nobody actually observed.
Is the report based on anything I tell you about my business?
No. Everything measured is observable from outside, which is the same vantage point a search engine or an AI assistant has. Nothing you self-report is accepted as an input, and no number you supply can move the rating. That is what makes the reading independent.
Can I run a report on a competitor?
Yes, on any public domain, because the measurement uses only publicly observable information. The competitor comparison inside a full reading does exactly this, measuring the businesses you are compared against on the same scale so the gap is a distance rather than an impression.
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