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Home base · Northern Rivers

AI visibility,
from Byron Bay

Get a free AI visibility score for your Byron Bay business. OG01 checks observable information about your website and brand, then shows the available findings across four intelligence areas. Use the results to decide what needs attention first, whether you run a local service, a visitor business or an online shop in the Northern Rivers. OG01 is built in Byron Bay, and the website check needs nothing installed.

Get your free score → Why it lands differently here

No login, no card, about ninety seconds. Works on any .com.au or .au domain.

The local shape

A visitor economy asks questions, not keywords

Byron and the wider Northern Rivers run on people who are not from here. Someone planning a trip does not search a category and scan a list — they ask a question in full sentences, often on a phone, often to an assistant: where to eat on a Tuesday, which operator is licensed for a particular activity, whether a studio takes beginners. Those are answer-shaped questions, and an answer names two or three businesses rather than ten.

That compresses the market in a way a ranking report will not show you. A local business can sit comfortably on the first page for its category and never be named in the sentence a visitor actually reads, because the systems producing those sentences are deciding who they are confident enough to name — a different question from who ranks.

The second local factor is scale. A great deal of the region trades as sole operators, small partnerships and seasonal ventures, which means business information changes often and lives in more places than anyone is tracking: a booking platform, a market directory, an old website from a previous trading name. Every inconsistency between those sources lowers the confidence a system has in any of them.

What gets measured

The same four readings, on your domain

Brand Intelligence
Whether your business resolves to one thing across your site, your listings and the records that describe you — not three near-identical versions left behind by a rebrand or a change of hands.
Search Intelligence
How you are retrieved and positioned in conventional search, which still feeds what assistants can find even though it no longer decides what they say.
AI Readiness
Whether your pages can be fetched and parsed, and whether the things a visitor asks about are actually answered in a passage something could quote.
AI Risk & Exposure
Closed venues still listed, superseded trading names, old opening hours and seasonal information that stopped being true two summers ago.

Those four combine into an Authority Rating from 0 to 100. What is deliberately not measured: the internal ranking logic of any AI system, whether a specific answer will name you tomorrow, or anything on a page that could not be read. Where a value cannot be measured it is reported as unmeasured rather than filled in.

Local situations

What turns up around the Northern Rivers

Accommodation
A Byron guesthouse is described accurately on its own site and inconsistently everywhere else, because three booking platforms each hold a slightly different name and address. Assistants asked about staying in town hedge, or name the platform instead of the property — which is the platform's business model working exactly as intended.
Food and drink
A Bangalow venue changed its trading name and kept the old domain. Both identities are still live in different sources, so a system asked for a recommendation has two partial businesses rather than one whole one, and confidence in either is lower than it would be in a single clear record.
Wellness and studios
A studio's timetable, pricing and beginner policy exist only inside a booking widget that loads after the page does. To a retrieval request the page is close to empty, so the questions visitors actually ask have no answer on the site that anything can lift.
Trades and services
A Ballina trade covers the whole shire and says so nowhere in a machine-readable form. Service area is in a header image and a paragraph of prose, so a query naming a nearby town returns operators who stated their coverage plainly instead.
Retail and makers
A local maker's provenance and materials claims appear on the maker's own site and nowhere else. Nothing corroborates them, and an assistant that cannot verify a claim usually declines to repeat it — which reads, from the outside, exactly like being ignored.
Working with us

Local, and honest about what local means

Being down the road does not make the measurement better. It runs against your domain from outside, using publicly observable information, exactly as it would for a business in Perth or Portland. What proximity changes is everything around the measurement: a finding you would rather discuss than read, a handover to your web person, a conversation that happens at a normal hour rather than across eleven time zones.

Pricing is in Australian dollars for Australian customers, and the free score costs nothing at all. If you would rather start by seeing the number than by talking to anyone, that is the order we would suggest too.

AI visibility across Australia → Melbourne businesses → Hotels and hospitality → What it costs → Talk to us →
Questions

Byron Bay questions

Is OG01 actually based in Byron Bay?
Yes. OG One Pty Ltd is an Australian company based in Byron Bay. Our registered office is Suite 3, 5 Easy Street, Byron Bay NSW 2481, our only office. We serve businesses across the Northern Rivers, Australia and internationally.
Do you work with businesses outside the Northern Rivers?
Yes, across Australia and internationally. The measurement is performed against a domain from outside, so location changes nothing about how a reading is produced. What it changes is the practical side: time zone, currency and whether a conversation can happen in person.
My business is seasonal. Does that affect the reading?
It affects what the reading finds rather than whether it works. Seasonal operators tend to accumulate stale information — last summer's hours, a closed pop-up, a menu that changed — and that surfaces under risk and exposure. It is one of the most fixable categories of finding, and one of the most commonly ignored.
Can I meet you rather than do this online?
You can. Run the free score first regardless, because a conversation about a number both parties can see is a much shorter conversation. Get in touch through the contact page and we will arrange it.
Will this help me show up in Google Maps or local listings?
Indirectly, and honestly it is not what the reading is built for. Consistent entity information and corrected third-party records tend to help wherever your business is described, local listings included. But OG01 measures how you are understood and repeated across search and AI systems generally, and it makes no promise about placement in any particular product.
Start with the number.

One URL, about ninety seconds, no card. If it is worse than you expected, the findings underneath will tell you why.

Get your free score → Full Intelligence Report — $399 →