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Diagnostic · Singapore

AI search audit,
Singapore

An AI search audit establishes whether systems that answer questions rather than return links can find your business, understand which organisation you are, and safely repeat what you say about yourself. OG01 assesses five areas and returns one Authority Rating with the evidence underneath it. For Singapore organisations the decisive finding is usually not technical at all — it is that the entity a customer deals with locally and the brand the internet knows are two different things as far as a machine is concerned.

Publicly observable information only — no credentials, no tag, no card at the free depth.

Who buys it

Usually someone accountable for a market they do not fully control

The most common buyer here is a regional marketing lead. They are measured on Singapore or on APAC performance, the brand assets and the website are owned by a head office in another country, and the questions arriving from above are about a channel nobody has instrumented: why does a competitor keep appearing in AI answers, and what would it take for us to.

An external reading is useful in that position for a specific reason. It is not produced by the regional team, and it is not produced by the global agency, so it can be put in front of head office as evidence rather than as a request. It also converts a vague ask into a scoped one: a named list of findings, ordered, with a second measurement to follow.

The second buyer is a domestic Singapore business competing against international brands and wanting to know whether the gap is genuinely size or something more fixable. It is often the latter, because a single clean entity beats a famous ambiguous one more often than people expect.

Scope

Five areas, assessed separately

Brand presence
Whether the organisation resolves to one thing, and specifically whether the local entity and the parent brand are linked in a way a machine can follow rather than one obvious to a colleague.
Answer visibility
Whether you appear when your customers' questions are put to assistants. Prompts are run and the responses recorded as a moment in time, with the prompt shown — not aggregated into a position, because these responses are not stable.
Supporting authority
What corroborates your claims off your own domain, and — the regional wrinkle — whether that corroboration attaches to the entity that serves Singapore or only to the global brand.
Technical readiness
Whether pages can be fetched, parsed and quoted, including whether substance survives in the served document rather than appearing only after a client-side render.

The fifth is risk and exposure: inaccurate, stale or contradictory information about you already circulating. On regional domains this is frequently the residue of an earlier corporate structure — a previous distributor, a former joint venture, an office that moved — still described as current somewhere nobody at the company has looked in years.

Access is a prerequisite, and not a service OG01 sells
Where a reading cannot fetch your pages the result is Not Rated rather than a low score. Any supported off-site measurements can still be shown. Read the explanation and the linked FAQ before changing access rules; a temporary interruption may also prevent a reading. OG01 does not provide an AI Access Audit, an AI Crawler Access Checker, robots.txt testing or crawler-permission classification, and no page here should be read as offering them.
Scoring and remediation

Four cards make the score; five make the remediation

The Authority Rating is composed from four scoring cards: Brand Intelligence, Search Intelligence, AI Readiness and AI Risk & Exposure. Nothing else contributes to the composite.

Managed remediation is a different product and operates across five Smart Cards — those four plus Local Intelligence. Local Intelligence is a remediation workstream included with managed plans; it is not part of the free score, not part of the Snapshot Report, and it does not feed the Authority Rating. Worth being precise about in this market, because a regional business often needs a great deal of local presence work and would reasonably assume that is what the score is measuring. It is not.

Audit depths run from a free reading, which covers all five assessment areas at summary depth, through the Snapshot, which opens all four core Smart Cards with a priority action plan and the competitor gap analysis, to the Full Intelligence Report at $399$299 where a Snapshot is already held against the same domain — which adds the competitor authority gap, the prompts used to test how assistants describe you, and implementation detail on every finding. The full price list carries every tier.

What it will not promise

Stated before you ask, not after you buy

No guaranteed citation, mention or ranking. No claim to know how any assistant chooses its sources — that logic is unpublished and unobservable from outside, and a supplier offering a factor list cannot show you the verification. No timeframe commitment, because recrawling and third-party sources are outside anyone's control. No attributed case study claiming a brand was cited because of work performed, since that attribution cannot be demonstrated. And no assertion about compliance with Singapore regulation, which is a matter for your own advisers.

What the audit does commit to is repeatability: the second reading uses the identical method, so a before-and-after is a comparison rather than a claim — including when the honest result is that nothing moved.

Questions

Singapore audit questions

Our website is controlled by global head office. Is an audit still worth doing?
Often more so, because it converts a request into evidence. A named, ordered list of findings produced by an outside party is a far easier thing to take to a head office than an argument about regional priorities — and a good share of the highest-impact items, particularly corrections to third-party records describing the local entity, do not require touching the global site at all.
Do you check how we appear in Chinese, Malay or Tamil language queries?
The reading examines the domain you give it and the publicly observable records describing your organisation. Where your brand appears under different scripts or transliterations across sources, that fragmentation shows up as an entity finding. What the audit does not do is claim a measured standing in any particular language market — that would be asserting more than the evidence supports.
Is this the same as a local SEO audit?
No. Local SEO optimises placement in local results. This assesses whether a system writing an answer can identify your organisation and is confident enough to name it, which turns on entity resolution, corroboration and retrievability. Related work, different question — and note that local presence work sits in the five-card remediation product rather than in the four-card score.
How long does the audit take to run?
The free reading returns in about ninety seconds. Heavier comparative sections in a paid reading are assembled after the initial result and appear as they complete, so the document fills in rather than making you wait for all of it. No credentials or system access are involved at any stage.
Can we compare ourselves against a regional competitor?
Yes. Any public domain can be measured, because the reading uses only publicly observable information, and the competitor authority gap in a full reading places the businesses you are compared against on the same scale. For regional groups the more useful comparison is often against a clean single-entity domestic competitor rather than against another multinational with the same ambiguity you have.
Turn the question from head office into evidence.

A minute and a half, no card, and a number you can put in front of head office. If the gap justifies it, the full reading turns that into a sequenced plan.